The hot topic of the digital industry, which took the advertising arena by a storm, is undoubtedly the concept “Retargeting”. The journey simply amuses all who experience the concepts of how it works. Thinking about the way the retargeting works amuses everyone. Digital advertisements have spanned a long way since inception, gaining more people to utilize its features. It constantly amuses the users with its instantaneous results. In just a decade it has reached a great milestone, promising more and more
The history of retargeting is closely connected to the internet. It was in 1993 the inception of internet was slowly taking its baby steps. The amount of internet users was no negligible that there were only about 130 websites worldwide and relatively the users were marked as just .3% of the entire world’s
1994 was the first year to display a clickable ad campaign on the internet. At&T’s first clickable digital banner ad came live with a conversion ratio of almost 44%. The rise of the websites was almost crossing 270 thousands in just one year of the start. The concept of cookie was invented in 1995. In 1996, “Doubleclick”, a subsidiary of Google, launched its automated ad exchanges that used cookies to capture the behavioral data of. In 1998 Doubleclick introduced Boomerang, a retargeting solution, which became so popular among the users.
The year 2000 had a phenomenal breakthrough in terms of cost, as display ads dropped from USD40 to USD50 per thousands to 1USD to 2USD per thousands. The year also marked a tremendous progress in deriving with new strategies in remarketing. The rise of social media in the year 2003 is also a significant mark in the history of retargeting. This provided new opportunities for both the marketers and customers to connect on a personnel level. More and companies emerged with the concept of providing retargeting platforms in the year 2007, taking retargeting to a new level.
Real time bidding was introduced in the year 2009, which helps the firms to understand, manage and optimize the individual impression across multiple networks and exchanges, providing higher speed, efficiency and performance. Face book exchange was introduced in 2012 making retargeting platforms reach customers in the community or their network. In 2014 it made possible to use the own CRM data for retargeting has made a tremendous change in the way the business operates. It is also estimated that more new advancements happen to enrich the customer experience and the firm. It should not be surprising you, if a new concept of retargeting hits the industry even before you complete this blog.